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02/22/2023
2:22PM

BOROUGH 33 conceptualises London’s 32 boroughs under one symbol.

The brand mantra, “B FR33” serves as a reminder to; Be Free in your everyday struggles.

The emblem is inspired by street grids and maps, portraying the journey of the Thames connecting through the city of London.

Intended with the everyday person in mind, we focus on quality, functionality & practicality. Our garments are designed to ensure you are able to style and maintain comfortability in all conditions.

We want to bring the highest quality to UK streetwear.



PRIVACY POLICY - CLICK HERE

TERMS OF SERVICE  - CLICK HERE

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™